Battle Harder

The Identity Shift: Why Your Life Isn’t Changing (And How to Fix It)

Rob wheeler

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Most men don’t fail because their goals are too big — they fail because their identity is too small.
In this Battle Ready Series episode, Coach Rob breaks down the one shift that changes everything:
Stop trying to “change your life” and start changing who you believe you are.

You’ll learn:

Why motivation never sticks

How your identity sabotages your habits

The 3-step identity shift framework Coach Rob uses in Operation Relentless

How to build discipline through identity-based action

The hidden psychological reason you keep falling off

The mindset shift that separates men who transform from men who quit

Plus — Coach Rob shares the exact exercise that helped him rebuild his own life after depression, injury, and losing his sense of purpose.

🔥 FREE DOWNLOAD: Grab your BattleFitted Blueprint Journal to track your new identity, break autopilot, and build real discipline.
👉 battleharder.com/LOCKEDIN

If you’re ready to become the man who follows through, this episode is the blueprint.

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